From concept to collection. Checklist for launching a fashion brand

Many young designers face challenges at various stages of establishing a brand: from finding a unique idea and choosing materials to managing production and promoting the product. Without a clear plan and understanding of the market, it is easy to miss important details, which can lead to financial losses and failure at the very start of the project. Therefore, each stage of this process requires careful consideration and a strategic approach. During the session, experts will discuss how to turn a creative concept into a successful collection that can conquer the market. Moreover, they will provide a practical checklist for launching a fashion brand.

1. Where to start creating a fashion brand and how to properly develop a collection concept?
2. What key steps should be included in a brand launch plan to minimize risks?
3. What marketing strategies are most effective for bringing a new collection to the market?
4. How to determine the target audience and set up sales channels?
5. What mistakes do young designers most often make and how to avoid them?