New Wave Marketing. How to Build Long-Term Relationships with Customers

Today, the world of marketing is not just about sales. It's about interaction, emotion, and creating a space where the client feels like they're part of something bigger than a transaction. The "new" buyer wants to see the face behind the label, understand the founder's philosophy, and share his values and lifestyle. Therefore, relationships become the main driver of success for brands that want to survive any economic cycle and remain relevant and in demand for their audience. During the session, experts will discuss why some companies create loyal fans around themselves, while others lose customers after the first purchase. How can we go beyond banal promotions and transform marketing into a tool for long-term customer relations?

• What marketing tools — collaborations, microinfluencing, ambassadorship, and the development of your own networks — are the most effective today?
• Why do modern consumers choose "stories" over just products?
• What values (ecology, inclusivity, transparency) really influence loyalty?
• How to use social media not for sales, but for dialogue?
• How do I talk to different age groups in the same digital field?
• How do cultural codes influence emotional marketing in different countries?