Innovative Wings for Creative Flight. Technology in the Fashion and Style Industry

The convergence of fashion and innovative technologies is shaping the Fashion Tech industry, which plays a crucial enabling role. It is transforming traditional methods of production, design, marketing, and consumption of clothing and accessories, while also setting the direction and pace for the fashion industry's development.

Fashion Tech encompasses a broad spectrum of technologies: from 3D clothing modeling and virtual try-on to smart fabrics, new materials, production methods, digital solutions, and more. The application of these technologies helps solve various industry challenges by reducing costs without sacrificing quality, and by increasing the efficiency and speed of design development and production.

Beyond impacting the creation process of fashion products and the user experience, technology empowers consumers to express their values. For instance, it can create trends around new sustainable materials, help maintain style even in challenging climatic conditions, or even forge new socially-conscious fashion trends that transform physical features into advantages.

Discussion participants will share their experiences in creating and developing standout technological projects and their impact on the fashion and design industries. They will discuss the challenges, opportunities, and prospects for their projects. Particular attention during the discussion will be paid to the support ecosystem for Fashion Tech projects: the tools and resources that help companies bring their ideas to life.