Going Global with Local. Strategies for Buyers and Brands

The fashion world is experiencing a tectonic shift: today, local brands are becoming the main suppliers of authenticity and innovation for international retail. But how can buyers find these pearls among the sea of offers and competently integrate them into global networks?

As part of the session, experts will discuss how local brands are ceasing to be "exotic" and turning into full-fledged players in the global fashion retail market. How to find optimal ways to integrate them into the existing system of the global fashion retail market, thereby satisfying the needs of buyers for unique goods and supporting a variety of creative and innovative ideas of entrepreneurs in this creative sector of the economy?

• How do local brands move from the "for their own" category to a must-have for international boutiques?
• What selection criteria work in an overloaded market?
• Why do traditional approaches to purchasing no longer work?
• What strategies and tools help buyers make the right decisions when choosing and purchasing goods?
• How to build long-term relationships with promising local manufacturers?