Regional Session. Africa

The African fashion industry is going through a period of rapid growth and transformation, becoming an important player in the global market. With a population of over 1.5 billion people, the continent is a huge market with a growing middle class and an increased interest in local brands. More than 1,000 ethnic groups contribute to the formation of a unique cultural code, which is reflected in the design of clothing.

• How do African designers manage to combine modern trends with unique cultural elements?
• What strategies help local brands enter international markets and gain recognition?
• What are the points of contact between the African and European fashion industries?
• How does the support of local communities and artisans affect the development of design in Africa?
• Which partnerships with international companies are the most successful and promising for African brands?