28-30 August 2025
Concert Hall Zaryadye
Exhibition Native motifs
After completing visitor registration, you will get a Personal Account. You will be able to select the business program sessions that interest you and receive a QR code to enter the venue. After registration, you will also be granted access to the
Exhibition
Native motifs
28 Aug
Chamber Hall
Деловая программа

Creative Upgrade. Turning Ideas into Capital

In the fashion world, a brilliant idea is just the beginning of the journey. But how can you turn a creative impulse, a unique concept, or a bold design into a successful commercial project and real capital? Many talented designers and brands stop short of success because they don't know how to properly "package" and monetize their creativity.

  • From sketch to profit: How to create a business model based on a creative concept?
  • Collaborations as a growth driver: Why do partnerships with brands, artists, and technology companies increase project capitalization?
  • Practical tools: How to protect intellectual property and build sustainable monetization?

Speakers

Yuliya Golubeva
Yuliya Golubeva
Deputy Director General
Gazprom-Media Kholding
Elena Grin
Elena Grin
Director
Modern law Academy
Amgalan Rinchinov
Amgalan Rinchinov
Artist
Amgalan Rinchine
Nikolai Megvelidze
Nikolai Megvelidze
Managing Creative Director
BBDO
Mohamad El Saghir
Mohamad El Saghir
Founder and CEO
Doha Fashion Show
Nichole M. Bess
Nichole M. Bess
Founder
Noir Fashion Week
Inga Ogorodnikova
Inga Ogorodnikova
Lead Designer
SIBUR

Moderator

Ekaterina Cherkes-zade
Ekaterina Cherkes-zade
Direсtor of the Centre for Creative Economy
ASI