Fashion Stream. Promotion from the new generation

With development of digital technology and social media, the younger generation is changing rules of the game in the fashion industry. Streaming platforms and live streams, whose active users are Generation Z, are becoming powerful tools for promoting brands and collections. These new formats allow us not only to reach a wider audience but also establish a deeper connection with the consumer, offer them a sense of direct participation and involvement. However, not all brands are ready for these changes and might have to struggle to integrate these tools into their marketing strategies.

1. How can brands adapt to new marketing formats and use them to promote their products?
2. How is the new generation inspiring designers?
3. Which platforms and formats are most effective at reaching young audiences?
4. How does streaming change the approach to promoting fashion brands and interacting with audiences? Can we say that TikTok and streaming platforms have become more important than traditional promotion channels?
5. How to measure effectiveness of streaming campaigns and their impact on sales?