My name is Mahlet Teklemariam and I am the founder and organizer of Hub of Africa Fashion Week in Addis Ababa, Ethiopia since 2010 which has revolutionized the fashion industry in Ethiopia and beyond. We have positioned HAFW as a platform for advocating for eco-conscious practices within the fashion industry. At the Hub of Africa Fashion Week (HAFW), We advocate sustainability as a cornerstone of the event's goals. With sustainability serving as a fundamental criteria for designers to showcase their work on HAFW's platforms, we ensure that every participant upholds the highest standards of eco-consciousness in their brand and practices. Recognizing fashion's status as the second-largest pollutant for the environment, we utilize HAFW as a powerful platform to raise awareness about the urgent need for sustainable fashion practices.