Susan Sabet, considered a pioneer in the publishing business in the Arab world, first launched Pashion magazine, a pan-Arab fashion, beauty and luxury magazine in 2003. Through the magazine she established her name in the regional and international fashion industry and is a member of the prestigeous BOF500 since 2014. She also runs a consultancy that advises designers and brands. In 2017 she, alongside four other Egyptian fashion industry members founded the non-profit Egyptian Fashion & Design Council that aims to nurture and mentor Egyptian designers and the fashion and textile industry. She spears initiatives such as Egypt Fashion Week, Egypt Fashion Awards and has showcased Egyptian designers internationally.