28-30 August 2025
Concert Hall Zaryadye
Exhibition Native motifs
After completing visitor registration, you will get a Personal Account. You will be able to select the business program sessions that interest you and receive a QR code to enter the venue. After registration, you will also be granted access to the
Exhibition
Native motifs
29 Aug
Open Hall
Деловая программа

Cultural Diplomacy. How Fashion Is Changing the Global Agenda

In the era of global transformations, fashion not only reflects cultural changes, but also becomes an important tool of cultural diplomacy. Universal canons are being replaced by a new polycentricity: creative projects and fashion collections convey not only the personal visions of their authors, but also the identities and values ​​of entire communities and regions. Fashion weeks are turning into platforms for strategic dialogue and diplomacy, and their participants are becoming ambassadors of culture and conductors of meanings and images of the future. In the BRICS+ countries, creative industries, and fashion in particular, are playing an increasingly important role in economic development and demonstrating global changes.

  • How does the international agenda influence fashion?
  • Which cities, countries and macro-regions are becoming new cultural hubs?
  • How do the ends speak the language of fashion in the system of global relations?
  • How can the author's style and aesthetic autonomy be preserved while remaining part of the global agenda?

Speakers

Ivetta Makarova
Ivetta Makarova
CEO and Founder
WOSK 1147
Shirene Rifai
Shirene Rifai
CEO
Jordan Fashion Week
Zainab Saidulaeva
Zainab Saidulaeva
Creative director
Measure
Ozlem Sahin Ertas
Ozlem Sahin Ertas
Founder & CEO
Think Fashion Global
Svetlana Rodina
Svetlana Rodina
Owner and designer
Loom by Rodina

Moderator

Tatiana Naumova
Tatiana Naumova
Project leader
NTV