Smart Shopping. How Brands Can Navigate the Revolution in Consumer Behavior

Consumers no longer follow a linear “see it — want it — buy it” journey. Today, they have voice assistants, AI-powered price comparison tools, AR virtual try-ons, and instant access to thousands of reviews at their fingertips. This is more than just an evolution — it is a tectonic shift that is transforming shopping from a transaction into an intelligent journey of discovery.

Brands that continue to rely on traditional sales funnels risk losing touch with their audiences, while those embracing new channels and formats of engagement have an opportunity not only to sell, but to become part of their customers’ digital lifestyles. But how can brands navigate this maze of technologies and ever-evolving consumer expectations?

• How are AI and AR/VR technologies transforming the consumer journey to purchase?
• Which tools are becoming critical for brands and e-commerce?
• What makes “smart” shopping valuable to consumers: price, convenience, or the opportunity to enjoy a unique experience?
• How can brands leverage consumer data without crossing personal boundaries or triggering a negative response?
• What role do super apps, social commerce, and livestream shopping play in transforming consumer behavior?
• How will the development of e-commerce technologies impact offline retail? What will its key functions be?
• What new metrics and KPIs should brands use to understand the “smart” consumer?