Digital Identity. How Visual Worlds Create New Subcultures

Today, personal style exists both in the physical and digital worlds. People choose clothes for their avatars, create alternative versions of themselves, adopt the aesthetics of video game characters, and connect through visual styles that emerge in games, social media, and virtual communities.

New aesthetics, forms of self-expression, and ways of showing belonging to a particular culture or community are developing in the digital space. These visual codes are gradually moving beyond the digital world, influencing real-life fashion, design, and popular culture.

The speakers will discuss how new visual languages emerge, who shapes the way people look today, and what role designers, artists, technology, and communities themselves play in this process.

• How is the digital environment changing the role of fashion — from a way of consuming clothing to a tool for self-expression?
• How do visual aesthetics emerging in games, social media, and digital communities translate into real-world fashion and create new subcultures?
• Who is shaping the visual codes of new generations today — designers, artists, algorithms, or the communities themselves?
• How are digital subcultures becoming a source of new aesthetics, trends, and commercial opportunities for the fashion industry?