September, 28 - 30, 2026
Concert Hall Zaryadye
After completing visitor registration, you will get a Personal Account. You will be able to select the business program sessions that interest you and receive a QR code to enter the venue. The QR code also grants access to the «Khokhloma» exhibition.
28 Sep
Grand Hall

Fashion as a Museum Artifact. What Do Leading Museums Select and Preserve?

Fashion is one of the most precise markers of an era: it reflects aesthetic, cultural, and social shifts in society. An increasing number of leading museums around the world are incorporating fashion designers’ work into their collections alongside fine art, while major fashion exhibitions have become some of the most visited cultural events. How is the museum perspective on fashion shaped? What enters museum collections — iconic garments, entire collections, or documentation of the creative process — and according to what criteria? Does the curator’s role change when the object of study is a piece created not for a museum, but for everyday wear or the runway? And can we say that museums do more than document fashion history — do they also shape the status of designers and fashion objects?

  • What do museums select and preserve today as artifacts of fashion, design, and visual culture?
  • How do museums work with contemporary fashion that is “not yet established”?
  • Is the role of museums changing: do they document phenomena that are already recognized, or are they becoming the first to identify their future historical value?
  • How are new exhibition formats, collaborations with designers and artists, and educational programs changing the perception of fashion as part of visual culture?

Speakers

Sayat Dossybayev
Sayat Dossybayev
General producer, CEO
Kazakhstan Fashion Week
Tatiana Rybkina
Tatiana Rybkina
Director
The All-Russian Museum of Decorative, Applied and Folk Art
Thalyta Gomes Ferraz
Thalyta Gomes Ferraz
Institutional Relations
Brazilian Fashion Council
Malika Yarbabaeva
Malika Yarbabaeva
Генеральный продюсер
Tajikistan fashion week

Moderator

Alexandra Lekomtseva
Alexandra Lekomtseva
Cofounder, Development Director
Blazar art fair