Fashion entrepreneur and luxury consultant, CEO Shirene Consulting.

With over 20 years of experience, fashion entrepreneur and luxury consultant Shirene Rifai empowers brands to transform and lead their markets. After earning her Bachelor of Law, she transitioned into fashion and media, launching six successful publications in Jordan and Lebanon. Known for her strategic expertise, she has partnered with global brands like TRESemmé and Chopard.

In 2019, Rifai founded Jordan Fashion Week, a platform to elevate local and regional designers. Recognized by Forbes Middle East in 2024 as one of the "5 Fashion Business Leaders," she also launched the "Born Again" initiative to promote sustainability in fashion.