28-30 August 2025
Concert Hall Zaryadye
Exhibition Native motifs
After completing visitor registration, you will get a Personal Account. You will be able to select the business program sessions that interest you and receive a QR code to enter the venue. After registration, you will also be granted access to the
Exhibition
Native motifs
Elena Okutina
Elena
Okutina
Mercury, Strategic Communications Director

Education: Bachelor's degree from MGIMO (Regional Studies and Diplomacy), Master's degree from MGIMO (World Economy).

More than 25 years of experience in PR, marketing and communications.

2002-2005 - VDO "Sportivnaya Rossiya", PR and international relations.

Since 2005 - Mercury Group of companies. She started as a Fashion PR manager, participating in the opening of the first boutiques of Barvikha Luxury Village (Gucci, Prada, Dolce&Gabbana, Zegna, Bottega Veneta, Brioni, Kiton, Bulgari, Chopard, etc.) In 2009, she became PR Director, and since 2015, Director of Strategic Projects and Communications for the Mercury Group of companies, responsible for a wide variety of projects, including shooting advertising campaigns for TSUM, visits by designers (Giorgio Armani, Dolce and Gabbana, Roberto Cavalli, Tom Ford, Elie Saab, etc.), fashion organization-the show, cooperation with the Hermitage Museum, the Moscow International Film Festival, the Golden Eagle National Film Award; work on organizing the Forbes Woman Mercury Awards for women in business and other projects.