The fashion cycle. From creation to resale

The concept of “circularity” takes on special significance in the world of fashion. Sustainable fashion is a complex and multi-layered ecosystem. The fashion cycle encompasses all stages of a garment’s life cycle: from design and production to resale and reuse. As the interest in brands’ ecological and social responsibility grows, issues of resource management and waste minimization are becoming paramount. Concepts like the circular economy and "zero waste fashion" enable manufacturers to reduce surplus and waste. Brands like Patagonia and Stella McCartney are among the leaders in this movement. Moreover, the resale market, which grew by 39% in 2023, highlights the importance of the second-hand market and its impact on the sustainability of the entire fashion industry.

1. How can fashion brands effectively integrate the principles of sustainable design and circular economy into their clothing creation and production processes?
2. What innovative textile recycling technologies and methods are being used in practice, and how do they impact the economic model of the fashion industry?
3. How is the growing resale market influencing consumer behavior and long-term industry trends?