Nikita Zakharov, head of business development for Fashion Lifestyle at Avito.

Nikita joined Avito in February 2024. At the company, he is responsible for the development of the Fashion category, which has the largest share of sales in the merchandise vertical. In this role, Nikita launched Avito's first ever managed resale project for premium goods. Under his leadership, the Monochrome brand with an exclusive assortment, which is not available only on Avito, was brought to the site. Nikita also developed the Avito Premium strategy and completely changed the approach to working with B2C sellers in Premium, which allowed to multiply the assortment in the section.

Prior to Avito, Nikita held senior positions at companies such as Lacoste, SuperStep and also worked at Coca-Cola HBC.

In his spare time, Nikita enjoys snowboarding, cross-country skiing, tennis and art.