Cultural appropriation as a method. Usage patterns and reception questions

In the fashion industry, there is a fine line between cultural borrowing and cultural appropriation. Designers around the world frequently draw inspiration from various cultures, sparking debates about what constitutes genuine respect and what is pure commercialization. Examples of unsuccessful borrowing include the use of traditional Native American headdresses at festivals and the controversy surrounding Louis Vuitton's collection featuring the keffiyeh. How can brands and fashion houses engage with cultural heritage respectfully? What steps should they take to avoid turning meaningful symbols into trends devoid of their original significance?

1. Where does the line between cultural borrowing and cultural appropriation lie in modern fashion?
2. How can brands incorporate elements from different cultures while preserving their authentic meaning?
3. Is there an ideal model for collaboration between designers and the bearers of cultural traditions?