Creative Originality vs. AI. What Is Important for the Consumer?

In the era of digital transformation, the fashion industry stands at the crossroads of technology and traditional creativity. AI is already transforming design processes today, from trend forecasting to collection generation, calling into question the uniqueness of the author's idea. However, the mass adoption of algorithms creates new challenges: the devaluation of manual labor, the ethical dilemmas of borrowing styles, and the risk of unifying aesthetics. The paradox of the modern consumer lies in the simultaneous desire for personalized products and technological solutions. The panelists will analyze how to maintain a balance between the effectiveness of neural networks and the emotional value of man-made design, which competencies will become critical for designers of the future, and whether AI can become a full-fledged collaborator, rather than just a tool. Special attention will be paid to cases where technological solutions enhance rather than replace human creativity.