Evgeny Boltachev is a designer, creative producer and newbiz of the Shcheloch agency (Saint Petersburg). He develops concepts and builds partnerships, combining aesthetics and strategy. In his practice, Evgeny adheres to the principle of irrationality, where action is always primary, and the idea is born in the process. This approach allows him to find unconventional solutions, break the usual framework and open new horizons for creative projects and brands.