28-30 August 2025
Concert Hall Zaryadye
Exhibition Native motifs
After completing visitor registration, you will get a Personal Account. You will be able to select the business program sessions that interest you and receive a QR code to enter the venue. After registration, you will also be granted access to the
Exhibition
Native motifs
Nikolai Megvelidze
Nikolai
Megvelidze
BBDO, Managing Creative Director

Nikolay Megvelidze has been working for the BBDO group of companies since 2002, having risen from a junior copywriter to managing creative director. Over the years in the industry, he has collaborated with a wide range of brands, including MTS, OZON, Mars, Pepsi, Wrigley, Sberbank, Otkritie Bank, Beeline, Megafon, Donstroy, Lay’s, Magnit, Pyaterochka, Azbuka Vkusa, Eldorado, WWF, the Ministry of Internal Affairs of Russia, OTP Bank, Leroy Merlin and many others. Nikolay’s works have received awards from leading international and Russian festivals of efficiency and creativity — from Effie to Cannes Lions.