Ryadchenko Svetlana is a Head of Brand Relations Department in the Au Pont Rouge Department Store. At Krasny Bridge, Saint Petersburg. At Au Pont Rouge, she is responsible for the assortment and partnership with more than 100 Russian and international brands.

• Adheres to a curated approach in choosing brands, combining commercial potential with value for the department store's image.

• Advises brands on market entry and development, helping to build effective and sustainable strategies.