Founder and visionary behind the association. A fashion expert with deep expertise in building wholesale and retail sales structures and expanding product assortments into adjacent segments. A consultant specializing in contract manufacturing and assisting Russian fashion brands with export expansion. Regularly participates in government meetings, moderates business sessions on various topics, serves as a light industry expert at major forums in Russia and abroad, and provides media commentary on key industry issues. Currently a PhD student at the Higher School of Economics, focusing on cluster development.