Mercy Chen serves as the Director of the Communications Department of the China Fashion Association (CFA), with expertise in large-scale fashion event planning and brand promotion. She oversees the overall planning of the CFA's brand and business promotion, and is responsible for the communication operation, media matrix construction and event publicity of core IPs including China Fashion Week and China Graduate Fashion Week. She leads the formulation of communication strategies, the linkage of domestic and overseas media and global media cooperation, establishes a hierarchical communication rights system, and coordinates public opinion management and multi-platform content operation. With years of experience in industrial resource integration and large-scale project practice, she collaborates with industry partners to effectively narrate the story of Chinese design, and enhances the industrial influence.