Director of Social Commerce Strategy at VK An expert in e-commerce, digital platform development, and fashion retail.

Throughout her career, she has overseen strategy and the development of new business lines at Ozon, Mercury (TSUM, Barvikha Luxury Village), and Strategy Partners. She possesses experience in managing a fashion marketplace, developing and implementing business growth strategies, and creating new interaction models between brands, manufacturers, and consumers.

At VK, she currently focuses on developing social commerce at the intersection of content, technology, and e-commerce. Her work centers on creating new sales channels for brands, fostering the creator economy, and leveraging recommendation technologies to align audience interests with actual consumer demand.