Lyubov Popova is the founder and creative director of the LUBOVI brand, which works with premium natural and recycled fabrics supplied by leading global factories. Having received her first education in finance and business (UIB), and then having studied the fashion industry at the Moscow State University, she combined management experience and creative vision. In her collections, Lyubov combines the aesthetics of high fashion, femininity and eco-friendliness, creating timeless products with the highest quality standards. The LUBOVI brand strives for sustainability and respect for nature, offering clothes that reflect inner harmony and a conscious approach to style.