Closed-Loop Fashion. How to Sew, Wear, and Regenerate

In fast fashion, the consumer's desire to keep up with a new collection leads to frequent purchases of new items and the throwing away of old ones, which significantly increases the amount of waste. According to Harmony, about 50 million tons of clothes end up in landfills every year, and only 15% of them are recycled or end up secondhand. The world can no longer afford fashion that turns into trash.

The circular production model, recycling and upcycling technologies, the use of environmentally friendly materials, and proper care of things are no longer a trend, but a necessity. According to a study by McKinsey & Company, by 2030, the fashion industry will be able to reduce its carbon footprint by 45%.

Obviously, to achieve such an indicator, the efforts of all market players will be needed — both fashion companies that produce products and buyers who consume them. What steps should be taken to make sustainability not an exception, but the daily norm at all levels — from production to consumption?

• What can the fashion industry market offer consumers today to meet their needs while protecting the environment? What innovative materials and technologies are already working to close the cycle?
• How can brands switch from fast fashion to slow fashion without losing profits?
• How to change the psychology of the buyer: from "buy-throw away" to "appreciate-repair-transfer"?
• How can we assess the real ecological footprint of a brand and make it transparent to consumers?
• What role do social media and influencers play in popularizing sustainable fashion?