Trend Radar. Looking into the Future

Fashion is much more than Pantone's color, it is a complex system responding to global social and cultural changes. Historically, fashion has followed the "trickle-down" model described by sociologist Georg Simmel: new styles originated in the upper strata of society, and then gradually penetrated the masses. Clothing served as a social marker, allowing ordinary people to join the elite through imitation. However, as soon as the trend became publicly available, the aristocracy abandoned it, launching a new cycle. Today, the way fashion is shaped is influenced by a huge number of factors: the exits of street stylists, celebrities and ordinary people, music, movies, TV series and the situation in the world as a whole. In the online age, it is becoming increasingly difficult to trace where fashion originates and who has the ability to anticipate future fashion trends.

• The crisis of authority: Who sets the trends now?
• How has the hierarchy of fashion influences changed in the age of TikTok, where a 15-second teen video can launch a global trend, and traditional fashion houses are forced to adapt to viral content?
• When luxury brands borrow elements of street culture, and the mass market copies luxury, where is the line between inspiration and exploitation?
• How can we explain the popularity of deliberately "imperfect" fashion among a generation that grew up in the era of Instagram filters and the cult of perfection?
• When a mass market copies concept collections in 2 weeks, is there still room for real creativity, or are we doomed to endless remixing?