Style icons. How influencer marketing works

Fashion influencer marketing is one of the fastest growing market segments that has already reached a multibillion turnover. Due to their authenticity and proximity to the audience, fashion bloggers successfully compete with traditional advertising channels. They can provide coverage, work for recognition, form a verified perception among those who are already familiar with the brand, and also promote products and services. During the session, speakers will discuss exactly how influencer marketing works and how powerful this mechanism can be.

1.How do brands choose their faces and what strategies are most effective in leveraging the influence of style icons? 2. Is the influencer institution changing? 3. Which content formats will be most effective in the near future?