Anchor Tenants. Russian Retail Networks and BRICS Market Leaders

The new geography of fashion retail is being formed at the intersection of local markets and international strategies. Russian brands occupy vacant niches and become new anchor players. Retailers are moving to new levels, launching joint projects and exploring cross-border formats. How are fashion chains developing in the new economic reality?

• How can a retailer become a fashion anchor?
• How can the network enter new markets, and which tools are most effective?
• What formats of local and international partnership determine the development of fashion retail at the present time?