YANINA HANCHAROVA Creative director | Belarus Fashion Week Location: Minsk, Belarus Language: Belarusian, Russian, English Field: Fashion Management, Creative Strategy, International Fashion Diplomacy

Visionary leader and cultural strategist with over a decade of experience in shaping and promoting the Belarusian fashion industry. As Founder of Belarus Fashion Week, Yanina Hancharova is recognized for transforming BFW into a key platform for emerging Eastern European designers, fostering international partnerships, and promoting sustainable and culturally-rooted fashion.

Specializations Fashion Week & Event Management International Relations in Fashion Sustainable & Ethical Fashion Promotion Cultural and Creative Industries Development

my vision “To build bridges between tradition and innovation, local identity and global dialogue, and to ensure that fashion from Belarus and Eastern Europe holds a distinctive, respected place on the international stage.”