Vladislav Kreynin is Senior Vice President and Director of the Marketing and Communications Department at Sber.

He graduated with honours (red diploma) from the Faculty of Journalism at St Petersburg State University, majoring in International Journalism. He studied at King Juan Carlos University in Madrid in Strategic Consulting in Corporate Communications, and at ESERP Business School in Financial Management. He completed the London Business School corporate programme for senior executives and the Digital Skills for Leaders programme at Imperial College London. In September 2020, he won the all-Russian management competition "Leaders of Russia."

He joined the Sber team in 2015. From October 2020 to the present, he has headed the Marketing and Communications Department. In this role, his area of responsibility combines marketing and communications functions with the development of business models, analytics, and product growth mechanisms.