Love for the family business and the fashion industry became the main factor in studying and starting a career in marketing:

• In 2021, he entered the British Higher School of Art & Design on the BA Marketing program.
• In 2023, he continued his studies at the MGIMO / UU program in the direction of Management in Creative Industries / Digital Marketing.
• In 2023, he took the position of strategic marketer at the family brand SHATU 1997.

The premium brand SHATU presents its seasonal collections at a buyer's session twice a year. Today, 25 of the best boutiques in Russia buy and successfully sell us.

The SHATU team sets clear goals to achieve overall success. Strategies are developed and successfully implemented that lead to brand growth.

“The continuity of generations is important to me. This is the thread that connects the past, present and future, it cannot be broken.”