Before styling, I developed a career in PR. 12 companies in 10 years. Working with world movie stars. In 2015, I completed local training, and then mixed self-education with personal styling. I practiced in Vladivostok, Moscow, St. Petersburg, Milan, Paris and Guangzhou. Worked with actors and actresses. Stylized films (short films).

Attended Milan FW and Paris FW as an accredited guest. Created a training course on personal styling. And taught it in the best schools in the country. Organized Inspo tours for stylists. Milan, Paris (speaker).

I continue to conduct corporate training for personnel. My clients are Ekonika, LC Waikiki, Falconeri, Megafon, Ivolga. Bosco Vesna, Bork, Keep Looking.

Launched the in-person version of the PERSONAL STYLING project in 2021. I form and broadcast an intuitive approach to personal styling.

I teach at the British Higher School of Design.