A marketer with over 20 years of experience at Russian and international fashion companies and a member of the Guild of Marketers. Marketing Director for the AppleSkin brand (apple-based leather). The company developed the production technology for AppleSkin, an innovative bio-based material that features the natural aroma of baked apples. It is a resident of Skolkovo and the Moscow Innovation Cluster (MIC), winner of the 2024 "Moscow Innovator" award, winner of the "Investment Arrow" competition at SPIEF 2025, and runner-up (2nd place) in the BRICS track of the 3rd Susong Cup Future Industry Technology Innovation Competition, held in Xiamen, China. Research on the material has been published by Harvard and indexed in Scopus.