Svetlana Bogova Jovanovska is CEO of Fashion Week Corp. LCC and co-founder of Macedonian Fashion Association. She is one of the main driving forces in the representation, connection and support of fashion and crafts creatives within the Balkan region since 2009. Her work is designed for managing the transition in the Macedonian fashion sector. In 2017, she become partner of United Fashion project. The project aims at enhancing the culture of fashion designers across Europe to be more business minded and at enhancing their competitiveness internationally, without limiting their creativity. In 2022, she become a member of the European Fashion Alliance - a powerful new network of fashion organisations aiming to unite and change the European fashion landscape. Within the last two years, she has been researching how micro sized fashion and agriculture businesses can drive net zero goals, resilience in times of transition, and sustainable prosperity in the region.