Svetlana Alekseeva is the founder of the SVET communications agency. Since 2005, she has been involved in PR in the fashion industry, her portfolio includes projects with Russian and foreign brands, organizing fashion shows and presentations in Moscow, Milan, Paris. In 2015, she founded the SVET agency, which provides a range of services for PR support and content production, including working with the press, stylists, influencers, organizing events, producing filming, SMM.