A seasoned professional, spanning 26 years of working in the Cashmere business, I have been handling global business for my company and brand EZMA, with main area of focus being South East Asia, including China & Japan primarily, for the last 14 years Being part of a team dedicated to creating some of the finest Cashmere Scarves in the world and working with one of the best innovators in the world of Cashmere, and Brand owner Mr Sameer Mehra, we continue to successfully cater to premium segment of luxury products, especially in China and other markets in SE Asia. A Design graduate from one of the premium fashion academia, NIFT, from India I have been closely working with Cashmere products, both Softline accessories, Apparel and Home textiles for the last 26 years. Starting my career from the manufacturing industry in Cashmere, a hands on learning on the Factory Floor and exposure to a global Clientele across Continents, has led to a deeper understanding of global markets.