Sofia Konstantinova is the co-founder and product of the fashion brand Persve. Her path in the fashion industry did not begin with classic clothing design, but with a deep interest in materials and strategic business development.

A key stage in becoming a fashion entrepreneur was studying at Fashion Factory School, where Sofia completed the Fashion Impulse Pro course. This education gave her fundamental knowledge about building a fashion business, including:

• Building business processes
• Financial planning
• Production features
• Marketing strategy

Persve is a project based on the concept of slow fashion. The brand focuses on:

• High-quality materials
• Thoughtful development of patterns
• Creation of off-season collections
• Sustainable approach to production

Sofia adheres to a unique vision in brand development:

1. Focus on quality, not quantity
2. Creating things with an individual character
3. Attention to detail and cut
4. Working on the durability of products