Shirene Rifai is a fashion entrepreneur, strategic advisor, and Founder & CEO of Jordan Fashion Week and Shirene Consulting. With more than 20 years of experience in fashion, media, and luxury, she operates at the intersection of business, cultural diplomacy, and international market access. Named by Forbes Middle East among its “5 Fashion Business Leaders” supporting industry and emerging talent, she has expanded Jordan Fashion Week through showcases and collaborations in Paris, Rome, and other global platforms. Rifai creates opportunities for Jordanian designers, builds cross-border partnerships, and advances fashion-led cultural, tourism, and economic development. She founded Born Again and serves with UNHCR Jordan and the Italian Forum for Cooperation.