Taking on the realization of his childhood dream of becoming a fashion designer, Sergey was based on the well-known worldly wisdom - “If you want to do something well, do it yourself”. Out of two possible paths, Sergey Sysoev always chooses not the shorter one, but the one that is more correct. In his profession he knows how to do everything, as he started from the basics of craftsmanship. He supplemented his qualification as a tailor of men's suits of the highest grade by studying design at university, and then also by taking a course of academic drawing. Having already founded his own brand in 1996, Sergey Sysoev mastered all the subtleties of knitwear production, initially linking his professional destiny with this material.

From the very beginning Sysoev's main goal was to create clothes that people would be happy to buy and wear. And for more than 25 years he has been working on the realization of this goal with pleasure. SERGEY SYSOEV brand under his leadership has passed the stages of industrial production, small print runs, individual orders and boutique trade. Whether the fashion designer prepares a collection for the annual Fashion Week shows, talks about trends on the air of leading TV channels, works on the jury of numerous professional contests - all impressions and all experience go into the piggy bank necessary for the realization of the main idea he formulated for himself in his youth: “Every dress created by you must be extremely necessary for someone, otherwise why spend effort on it?”