Trend-analyst, author of her own methodology for training specialists in analytics and trend forecasting. Curator of educational programs in this field at BVSHD, creator of the online school and TG-channel How Fashion Works.

More than 12 years of experience in the fashion industry in the field of PR and trend analytics. Worked with both Russian and international companies (Cartier, Bosco di Ciliegi, L'occitaine, TAG Heuer, Roger Dubuis, Soneva Group, Mary Kay, Vivienne Sabo, Offprice, Azbuka Vkusa, etc.), PhD candidate.