Founded by visionary entrepreneur Raakhi Bhutani, Aura has spent 25 years redefining luxury fashion in Central India. Beginning with Nagpur’s first multi-designer store in 2000 and later expanding to Raipur, Aura pioneered luxury retail in Tier II cities—earning Raakhi the title “Queen of Tier II Cities” among her designer peers.

Today, Aura is a destination for thoughtfully curated luxury, bringing together established names and emerging designers across couture, prêt, Indian and Western wear, accessories and lifestyle.

With a distinctive expertise in bespoke occasion and bridal curation, Aura continues to dress brides, grooms and families for their most memorable moments—carrying forward a legacy built on style, discovery and exceptional fashion.