Playing a crucial role in the development and consolidation of the country's creative fashion industry, he created the sector's most important event, São Paulo Fashion Week (SPFW), the Official Calendar of Brazilian Fashion, and IN-MODE, the National Institute of Fashion Design and Creative Economics. His innovative and comprehensive vision transformed the way fashion is perceived and practiced in Brazil, elevating the national market to a level of international recognition. Through his initiatives, Borges has championed the creative and economic potential of Brazilian fashion, positioning it as a vital sector for the country's culture and economy.