Olivia Merquior is a fashion and innovation strategist, CEO of IARA, with over 20 years of experience bridging culture, technology, and the creative industries. She served as Fashion Coordinator at Première Vision Paris for a decade and curates international projects such as the Summit Fashion System at Rio2C and the Brazil Immersive Fashion Week (BRIFW) at Rio Innovation Week. As curator for government initiatives to expand markets for Brazilian fashion, she has built networks linking institutions and global events—from Paris and Milan to Moscow, Osaka, and Shanghai—connecting designers, artists, and companies to international circuits. Her career brings together content direction, macro-trend research, and the management of projects that merge fashion, art, technology, and cultural impact.