In her student years, studying to be a conflictologist, she was also interested in style and fashion. The range of stores did not suit her and she decided that the best way out would be to buy a sewing machine and learn to sew. In time she realized that she had 'sewn' all her friends and launched her own clothing brand. Later she added a second brand direction - individual tailoring with the development of a unique design.

She opened a multi-brand clothing store with local designers, and I also organize fashion events in my city of Rostov-on-Don.