Entrepreneur, founder of the brands Grunge John Orchestra. Explosion (GJO.E) and Dva Myacha, developing clothing and footwear production in Russia.

Born in Moscow into a large family of teachers, he was the fourth of nine children. From an early age he began earning a living: first at an auto parts market, and later in the supply of professional tools, founding the company Mastak in 1996.

He entered the fashion industry in 2010 as co-founder, investor, and CEO of the GJO.E brand, created together with Igor Isaev. GJO.E is a designer clothing brand produced in Russia, known for its authorial fabric treatment and premium goose down.

In 2015, GJO.E became the first in Russia to release a joint collection with an international brand — adidas Originals.

Since 2013, he has been reviving the iconic Soviet footwear brand Dva Myacha — sneakers produced since 1965.

Under his leadership, the brand is expanding its range and developing new footwear and clothing models, including through collaborations.