
Tome Alarcon
Gabriela Tomé is Strategic Director of Partnerships & Sponsorships at Asunción Fashion Week (AFW), Paraguay’s leading fashion platform. Previously, she served as AFW’s General Director from 2015 to 2020, overseeing its strategic, commercial, and institutional development and helping strengthen its role as a catalyst for local talent, business opportunities, and international collaboration. Founded in 2003, AFW has delivered more than 40 editions and has contributed to the development and international visibility of Paraguay’s fashion industry. Her career began in fashion retail, where she spent more than 14 years leading In Group, one of Paraguay’s pioneering fashion retail and import companies, with seven stores in the country’s leading shopping malls and a portfolio of international brands. She currently also serves as Marketing Manager at Distrito Perseverancia, Paraguay’s leading lifestyle destination, where she drives strategic positioning, brand partnerships, experiential mark