Elen Manukyan is a dynamic and strategic leader in Armenia’s fashion industry, Co-Founder and Team Leader of Fashion Chamber of Armenia, Yerevan Fashion Week, CreLab Kotayk regional center, as well as 5Concept store, which showcases Armenian brands in the heart of Yerevan, and LOOM Weaving brand. Holding a Master’s degree in Political Science and International Relations from the American University of Armenia, Elen has transferred over 17 years of experience in supporting small and medium-sized enterprises at the Ministry of Economy into NGO sector of fashion industry. Under her leadership numerous educational and consulting programs have been implemented, aimed at developing sustainable business models, expanding the international presence of Armenian brands and strengthening creative sector. Elen is known for her commitment to promoting innovation, sustainability, intercultural collaboration, enabling her to make significant contribution to shaping Armenia’s modern fashion ecosystem.