Tyumen resident Dmitry Kuznetsov moved to St. Petersburg after finishing school to become a jeweler. In the northern capital, he created his own brand Mozi Jewelry, whose clients have already included such stars as Timati, Eldzhey, Obladaet, Dzhigan, OG Buda, Slava Marlow and other Russian and foreign celebrities.

In 2022, the entrepreneur entered the international market by opening a store in Dubai in the Mall of the Emirates. In the spring of 2023, the jewelry company opened an office-boutique and production in Almaty.